Packaging printing is a printing process using various packaging materials as carriers, where decorative patterns, patterns, or text are printed on the packaging to make the product more attractive or descriptive, thereby conveying information and increasing sales. Including printing of packaging boxes, bottles, cans, etc. Packaging printing holds a significant proportion in both the printing and packaging industries, and is an indispensable part of packaging engineering. There are relief printing, plate printing, intaglio printing, screen printing, orifice printing and other printing methods. The main elements of printing include paper, ink, color, etc. Packaging and printing should take into account issues such as economy and environmental friendliness, and should also be able to fully and well express the information that needs to be printed.
If viewed separately, the definition of packaging is:
Packaging refers to a series of activities that involve designing and producing containers or wrapping materials. As a supporting service industry for the national economy, packaging has been continuously developing and growing with China's socialist construction, especially since the reform and opening up. Under the socialist market economy system, the packaging industry has been rapidly developing, forming a modern industrial system mainly composed of paper, plastic, metal, glass, printing, and machinery, with a certain degree of modern technology and equipment, and a relatively complete range of categories.
The packaging industry in China has completed the nearly 40 year development journey of developed countries in more than 20 years, basically changing the situation of "first-class products, second tier packaging, and third tier prices". The packaging industry has evolved from a scattered and backward industry to a complete industrial system with certain modern technological equipment and relatively complete classification. The significant characteristics of the development of today's packaging industry are the internationalization of the packaging market, the globalization of packaging industry development, and the increasing interdependence and interdependence of packaging industry development in various countries.
Entering the mall, almost anyone understands what packaging is. But once engaged in packaging design, it is inevitable to be overwhelmed by the dazzling variety of product brands, packaging forms, and various "advice". Although various countries have provided concise and clear definitions of packaging, for example, the United States states that packaging is a preparatory action for the transportation and sale of products. Packaging is the artistic, scientific, and technical preparation work for the transportation and sale of goods in the UK. Canada believes that packaging is a tool used to deliver products from suppliers to customers or consumers while maintaining their intact condition. China has long defined packaging as a general term for auxiliary materials that protect products, facilitate storage and transportation, and promote sales during the circulation process.
Definition of printing:
Printing technology is the replication technology of graphic and textual information, and printed materials are the information carriers for disseminating scientific and cultural knowledge. Printed matter is a carrier of text and images, a tool for information transmission, a medium for cultural dissemination, a representation of artistic works, a way of beautifying packaging, and a means of promoting goods. It is the spiritual food and material foundation of people's daily lives and has become an indispensable part of human life.